Travel SEO for Hotels and Online Marketing Service For The Tourism Industry
Travel SEO is a hugely competitive sector in Google with affiliate websites, airlines, big tour operator brands, hotel chains and all the other independent travel companies out there, all vying for the same online travel business.
Three Fat Fish specialise in offering organic travel SEO services to the travel industry in Sydney and across Australia, we have a proven track record working with large European brands in some of the most competitive international markets in the world and achieving top rankings for the most competitive highly searched keywords in travel industry.
Why is Travel SEO Important for Your Travel Business?
Over the last couple of years there have been numerous studies from large worldwide travel brands, reporting that they have experienced a continual growth in online bookings and the trend looks like it will continue to grow. It appears that the internet is slowly but surely becoming the ‘travel agent of choice’ for masses. Lots of these large travel brands have now changed their business models to accommodate these changes and are now very much focused around improving their brands online presence and brand awareness by directing more marketing budget towards travel SEO services and targeted social media participation.
How Do Travel SEO Services Work?
Travel SEO is a process of moving webpages higher up the search engine rankings for highly searched valuable keywords, which relate to the destinations and holidays being offered through your company’s travel website. Having an SEO travel strategy in place for your brands website is absolutely essential these days if you wish to succeed online and be able to compete with your online competitors in the Australian online travel booking marketplace.
Here at Three Fat Fish (Digital Search Australia) we love working with travel clients, we believe that the travel sector has some unique attributes and characteristics which are not evident in any other industry or sector you will find online. We Can connect the dots between you and your customers using a combined content and outreach marketing strategy. This SEO strategy will not only increase your rankings and visibility in Google by generating great links pointing back to you site from some of the most influential travel blogs in the world but it will also increase your social engagement with your customer base.
The journey of an online travel customer is a long one. Firstly they research destinations via online travel reviews, blogs and social media then eventually book a holiday online (6 months later). Very little of this online travel booking process will take place away from the computer and a Google search. Understanding the online journey a customer takes when deciding to book a holiday is so important when selecting the best keywords to target for your travel SEO campaign, if you want to be efficient in your SEO efforts. Sometimes ranking highly for the less searched long-tail keywords will offer much better conversions than the more highly searched generic keyword. The reason being if someone is being more specific in their travel searches they are much closer to making a decision and making a booking.
Our 6 Month KPI Projection for Our SEO Travel Campaigns
- Content Marketing Outreach / Travel Relevant Link Building
- Local SEO
- Onsite SEO audit and Technical Recommendations
- SEO Optimised Web COntent Creation
- Keyword and Market Research
- Manual Backlink Audit
- Link Removal / Disavow Service
- Insightful In-depth Monthly Reporting
- Niche Specific Travel Blogging